Finally. We’ve reached to point where we can put it all together and formulate a solid SEO strategy for your site and your business. In my previous blog posts, I’ve shared a ton of information with you about building a solid SEO strategy designed to boost your rankings, and the traffic Google and the other search engines send your way.
By the way, I haven’t spelled this out yet, but Google is what you want to focus on. It is your best shot at traffic and if you optimize well for Google it will work well for the rest of them too. We work with both Bing and Google but always build for the Google platform.
Start By Setting A Goal
The first step of any good strategy is to set a goal of what you want to accomplish. Without a goal, you won’t know if you’re succeeding. You also can’t gauge what it will take to reach your goal. Decide how much search engine traffic you want from your content by the end of the month or the quarter. Then get to work. Start by taking a guess at how much you need to publish to reach the goal.
Determine Your Topics And Your Publishing Schedule
Next, it’s time to make a list of topics you want to write or record about and come up with a publishing schedule. This doesn’t have to be set in stone, but you’re much more likely to get it down if it’s on the calendar. Commit and do your best to stick to it. Then it’s time to start writing.
Find Your Keywords
Do your research and find the keywords you think will give you good results. There’s no way to know for sure if they will work for you until you try. The good news is you can tweak and change, or simply create more content based on other keywords. Remember, you want to rank for keywords that relate to what people are looking for what you have to offer.
Publish And Monitor Rankings
Publish as you go along and keep an eye on rankings and traffic. Make a spreadsheet of your keywords and look at the rankings – using an incognito web browser – once a week or so. Install Google Analytics and keep an eye on the traffic you have coming in through search.
Work On Social Signals And Incoming Links
Each time you publish a new piece of content, spend some time to share it on social media. Get the ball rolling and share it around. If you have an email list, email them about it on a weekly basis. The more your content is seen, the higher the chances someone will naturally link to it.
Rinse And Repeat
Keep writing and recording. Keep publishing. And keep sharing both old and new content on social media. You’re in this for the long haul.
Track, Test, And Adjust As Needed
Last but not least, take some time to stop every once in a while, and examine your data. Is your SEO strategy working? Is it working as well as you’d like? If not, what could you to do differently? Maybe it’s publishing less frequently but writing longer blog posts instead. Maybe it’s using more social media friendly images. Or less. Maybe it’s taking the time to create five new pinnable images each week.
Keep learning about SEO. Don’t be afraid to try more techniques. Monitor your results and tweak your strategy as you learn.