How to avoid common mistakes when writing a business email

Communication plays a vital role in the corporate world. Whether you want to build a brand or are looking to start new partnerships, effective communication is an essential requirement to attract positive response. While corporate personalities meticulously follow strict guidelines for the verbal communication they may not be that attentive when it comes to draft emails. That can result in a number of big and small email mistakes that may affect the final impression of the recipient. In many cases such mistakes may even cost you a good deal. Here are a few mistakes that affect the impact of your business emails:

Greet the recipient suitably

[restrict]While your business concerns are foremost reason for writing an email, don’t forget to greet the receiver suitably before starting the mail. The mails with greeting line not only show your politeness but also release the positive vibes. It helps to make a quick connect with the receiver at the very beginning that makes him read the rest of the mail with positive attitude. If you had recently met or communicated with the recipient over the phone then you can also add “It was nice talking to you over the phone.” Be more specific if possible like “I am excited to know that you are interested in….” or “I would have love to talk in detail over …. But the connectivity issues prevented me.”

Don’t sound too formal

Formality forms the base of business mails. However, it is not a good idea to be overtly formal with a client or partners whom you are well familiar with. Ensure that they should be addressed the way you address them in person. Respected Sir or Mr. Peterson would sound awkward if you address the person as Peter while communicating over phone or in the person. The formal aspect of your email should be in line with the relationship or proximity you share with the person in the real life.

Use the decent language

In this age of start-ups and whatsapp language, the informality in emails is reasonably accepted. However, it is always best to stick to the old rules while writing a business email.

Always proofread your mail

Many of the language mistakes are highlighted by email platforms, but it doesn’t mean that you should not proofread the mail. There are a number of words that a software won’t be able to judge like names, industry jargon etc.