As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boost your website’s authority and while we’re at it make sure google and your users take you seriously
Internal And External Links
The most basic sign of authority is helpful, quality content. As it has been from the very first days of Google. The idea was as people find high-quality and helpful content and link to it the cream will rise to the top. While things have changed since then and a lot of safety measures are in place so you can’t scam your way to the top by buying links, your site authority is still largely determined by the quality of natural, high quality incoming links.
How do you get those? By sharing great content and getting the ball rolling by telling your target audience about it. How do you do that? Social media is a great option, which also brings us to my next point.
Once you start to get the ball rolling on social media sites, others will start to share your content. Guess what. This gives you incoming links and it sends what are called “social signals”. As your post about your latest blog post or article get shared around and liked, your content and with it your site gain authority. This will build over time, as will the last thing we’ll talk about.
Age will also help you as time goes on. The best time to have registered a domain was ten years ago. The next best time is today. Get started, get high quality content up, start sharing it with the right audience and your authority will start to grow. Don’t obsess or worry over the age factor. It is what it is.
Building search engine traffic takes time and not just because of the age factor. Instead, continue to work on your site, knowing that ranking will become easier as time goes by. Think of this like dominoes. Your websites’ authority, the volume of high-quality content, and your keywords will ultimately grow your audience and they in turn will help you spread the word, creating more social signals and incoming links for you.
There are many other factors are play when it comes to site authority and the search engines are deliberately vague about what moves the needle at any given time. That said, these are a few of the ones that are most in your control and what I have found to be most helpful.