Is Your Site Trustworthy?

Is Your Site Trustworthy?

Share on facebook
Share on twitter
Share on linkedin

By Bob Milliken

If you did an audit of various websites, you’d quickly see not every page doing on-page SEO well also ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention.


Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking


One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines, and just as importantly your readers, you have a trustworthy website.


Install a SSL certificate. You want your website to be accessed through the more secure https protocol. Speak to your host about getting this installed and what steps you need to take to make sure your entire site is converted over. Most hosts have a fee for the certificate, though some of them will offer it as part of their standard package.


Improve your website’s load time and make sure it is mobile accessible and responsive. These technical details are becoming more and more important when it comes to ranking well. If you don’t get this right, you’re almost dead in the water. If you are using WordPress to run your site, choosing the right theme will go a long way towards helping you accomplish this.


Add privacy policy, terms of service, and FAQ pages to your website. Not only will the addition of these pages (and making sure you link to them from each page on your site), signal credibility to the search engines, it will also show your visitors and potential customers you are serious about what you’re doing. My advice, put these in the site footer. 


Social signals are another important part of trustworthiness. We are social creatures who look to others for cues on who we can trust and who we should avoid. Set up social media profiles to go along with your site. Build your audience there and share your best pieces of content regularly. As others like, comment, and share, your credibility will start to go up. 


Last but not least, work on credible content and use only links to your site from credible sources. It may be tempting to go on sites like Fiverr to buy traffic and links, but it will likely do little good and hurt you in the long run. Instead, build trustworthiness over time using links to sites you know are trustworthy.